My Approach to Lifestyle Photography

Lifestyle photography is about telling real stories, almost in a style reminiscent of video work - the moments between people, the energy of a gathering, the feeling of being there. My aim is always to capture genuine expression and atmosphere rather than anything overly staged. I balance natural interaction with a professional eye for lighting, composition, and detail so the images still feel polished while staying true to the moment. Whether it's families, friends, or a brand showing off its culture, I want the photographs to feel alive - like a memory you can step back into.